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Digital Marketing Manager – 12278

Digital Marketing Manager – 12278

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  • Permanent
  • Kilkenny

Red D are recruiting a Digital Marketing Manager for a luxury hotel in Kilkenny.

The Digital Marketing Manager will work with the Director of Sales and Marketing to deliver the digital marketing strategy and business objectives.

Responsibilities will include:

  • Manage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions. Monitor advertising budgets and ROI, adjusting strategies as needed for optimal performance.
  • Manage and grow the hotel’s presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online community.
  • Create and implement social media campaigns to promote overnight stays and promotions.
  • Maintenance of the hotel website. Optimise and update content to improve search engine rankings.
  • Develop engaging and compelling content for the hotel’s website, social media platforms, and other digital channels.
  • Develop and execute targeted email marketing campaigns to engage with existing and potential guests.
  • Manage business listings on OTAs and partners to promote the estate.
  • Assist in the development and creation of new hotel printed and digital brand collateral across the estate.
  • Utilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing efforts.
  • Stay abreast of industry trends and emerging digital marketing technologies to ensure the hotel’s competitiveness in the market.
  • Flexibility to support departments as requested.



  • Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
  • Proven experience in digital marketing, preferably within the luxury hospitality industry.
  • Strong understanding of digital marketing channels, tools, and best practices.
  • Exceptional written and verbal communication skills.
  • Experience with WordPress is preferable.
  • Proficiency in SEO, SEM, social media advertising, and email marketing.
  • Creative thinking and a keen eye for design aesthetics.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Familiarity with luxury branding and a passion for delivering exceptional guest experiences.


Benefits include:

  • Flexible working
  • Excellent salary
  • Employee meal on duty
  • Complimentary gym access
  • Free Parking
  • International hotel discounts
  • Learning & Development opportunities
  • Employee Assistance Program
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