Group Director of Sales & Marketing | Hotel Group | Dublin

Red D are recruiting an experienced and commercially driven Group Director of Sales & Marketing for a hotel group with a portfolio of properties in Dublin, including an exciting new addition.

This is an excellent opportunity for an accomplished hotel sales professional to take a leading role in driving commercial performance across the group, developing new business, strengthening corporate relationships and identifying opportunities for revenue growth.

The Group Director of Sales & Marketing will work closely with senior management and hotel teams to develop and deliver effective sales and marketing strategies across the portfolio.

With an expanding hotel portfolio, this role offers the opportunity to contribute to the commercial development of the group, including establishing market presence, securing key accounts and building business for a new property.

We are looking for someone who knows the Dublin hotel market, has excellent industry contacts and enjoys being proactive in the marketplace. You’ll need to be commercially sharp, confident in negotiating business and capable of turning opportunities into long-term revenue.

The Role

The Group Director of Sales & Marketing will be responsible for driving sales performance and leading the commercial sales and marketing strategy across the hotel portfolio.

Key responsibilities will include:

• Develop and implement sales and marketing strategies to maximise revenue, market share and commercial performance across the group.
• Identify and secure new business across corporate, leisure, meetings and events and other key market segments.
• Build and maintain strong relationships with corporate clients, key accounts, event organisers and business partners.
• Drive proactive sales activity through client meetings, networking, presentations, site inspections and industry events.
• Develop new corporate accounts while maximising revenue opportunities from existing clients across the hotel portfolio.
• Support the commercial positioning and business development strategy for a new hotel within the group.
• Work closely with Revenue Management and hotel leadership teams on pricing, market segmentation, forecasting and commercial opportunities.
• Lead corporate negotiations, tenders, rate agreements and key account contracting.
• Develop and coordinate marketing initiatives, promotional campaigns and digital marketing activity to support business growth.
• Identify opportunities for cross-selling and generating additional revenue across the group’s properties.
• Monitor competitor activity, market trends and developments within the Dublin hospitality sector.
• Prepare sales budgets, forecasts, business plans and performance reports.
• Establish and monitor sales targets, KPIs and account performance.
• Represent the hotel group at relevant trade shows, networking events and industry functions.
• Maintain accurate CRM records, sales pipelines and account management information.
• Work collaboratively with General Managers, Reservations, Revenue Management, Food & Beverage and Events teams to maximise commercial opportunities.

What We Are Looking For

We are looking for a commercially focused hotel sales professional with a proven track record of developing business, managing key accounts and delivering strong revenue performance.

The ideal candidate will have:

• Previous experience as a Group Director of Sales & Marketing, Director of Sales & Marketing, Head of Sales & Marketing, Group Sales Manager or Sales & Marketing Manager within the hotel industry.
• Excellent knowledge of the Dublin hotel market and a strong network of corporate and hospitality industry contacts.
• A proven ability to generate new business, negotiate contracts and develop long-term commercial relationships.
• Experience managing sales activity across multiple properties would be a distinct advantage.
• Strong knowledge of corporate sales, meetings and events, leisure markets and hotel revenue generation.
• Experience developing sales strategies, budgets, forecasts and measurable commercial targets.
• A good understanding of hotel revenue management, pricing and distribution.
• Knowledge of digital marketing, brand positioning and promotional activity.
• Excellent communication, presentation and negotiation skills.
• Strong organisational skills with the ability to manage multiple priorities and work across different hotel teams.
• A proactive approach to business development and the confidence to represent the group at senior level.

We are particularly interested in speaking with candidates who enjoy the commercial side of hospitality, understand how to build a strong sales pipeline and can demonstrate a history of winning and retaining valuable business.

The Opportunity

This is a senior sales and marketing leadership opportunity within a hotel group that is continuing to develop its presence in Dublin.

The Group Director of Sales & Marketing will have the opportunity to influence commercial performance across several properties, develop new markets and play an important role in the success of a new hotel.

The position will suit an established Director of Sales & Marketing or an experienced hotel sales leader ready to take on broader group-level responsibility.

We can only consider candidates with full, unrestricted permission to live and work in the EU.

UK passport holders are also welcome to apply.

About Red D

Red D Recruitment | Executive & Senior Hospitality, Tourism and C-Suite Recruitment

We’ve been in hospitality and executive recruitment for over 30 years. We know the industry, we know the people, and we know how to make the right match.

We recruit senior and executive talent across hospitality, tourism and people-first businesses in Ireland and internationally. From GMs and department heads to C-suite and board-level roles, we work with companies who care about who they hire and leaders who know their worth.

We’re not about buzzwords, databases or quick wins. We’re about relationships, insight and results that last.

Our specialisms include Hotels & Resorts; Sales, Marketing & Commercial; Revenue, Distribution & Reservations; People & Culture / Human Resources; Finance; Rooms & Guest Experience; Spa, Wellness & Leisure; Tourism & Visitor Attractions; Workplace Catering & Hospitality.

Executive, C-Suite & Board Appointments include Chief Executive Officer, CEO, Chief Operating Officer, COO, Chief Financial Officer, CFO, Chief Commercial Officer, CCO, Chief People Officer, CPO and board-level appointments such as Non-Executive Director and Independent Non-Executive Director.

Equal Opportunities

Red D Recruitment is committed to equal opportunities and welcomes applications from people of all genders, backgrounds and identities. Selection is based on merit, skills and experience.

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